Bar & restaurant specialist
FIREWATER
CONSULTING
ELEVATING HOSPITALITY
THE SIX PILLARS of
HOSPITALITY SUCCESS
by Ray Wicks
"I’ll increase your bar & restaurant revenue and customer loyalty within 3-months without sacrificing quality, so you can enjoy peace of mind with your thriving business.”
- Ray Wicks
“THE WICKS SIX”
SIX PILLARS of HOSPITALITY SUCCESS
Built on 20 years of industry experience and 100% success rate, this proven system empowers and elevates Bar & Restaurant owners to grow their businesses to new heights with peace of mind.
Financial
Frameworks
Customer Experience
Branding Breakthroughs
Operational Optimization
Staff Training & Leadership
Compliance & Risk Reduction
ABOUT RAY WICKS
Extensive Industry Experience:
Over 20 Years of Expertise
Diverse Roles - Bartending, Management, Ownership
Both Domestic and International Consulting
Proven Track Record:
100% Success Rate
Hundreds-of-thousands of Happy Customers
Strategic Approach:
Innovative Marketing Strategies
Comprehensive Staff Training
Targeted Menu Development and Execution
Revenue Impact:
Generated Millions in Revenue for my Clients
Significant Return on Investment
SPECIFIC SKILLS
COCKTAIL CREATIONS
- Menu Development
- Non-alcoholic options
Systems Creations
- Inventory Management
- Technology Integration
ANALYTICS
- KPI’s Metrics
- Finance Monitoring
Customer Engagement
- Use of Technology
- Feedback & Response
Staff Training
- Skill Development
- Leadership & MGMT
Branding Analysis
- Brand Recognition
- Market Positioning
PAST
CLIENTS
BURNS’, BEV HILLS
New Build, New Staff, New Menus. The place ran for 12 years before retiring.
Jeff, WEST LA
New Menus, Trained Staff
200% Sales increase in first 4 months.
TRICIA, MALIBU
New Menus, Trained Staff, New Systems, Analytics
576% sales increase in just over a year.
JEFF, VENICE BEACH
New Build Out, New Staff Hires, New Menus. Sold for millions in 2020.
THE PROCESS
How we’ll be working together!
#1 Initial Consultation
Process: This complimentary session allows us to discuss your business goals, assess your current operations, and identify key areas for improvement.
(1 week)
#2 Strategic Assessment
Process: I’ll review everything from your financials and menu to your marketing strategies, staff performance, and customer service protocols, using this data to formulate a tailored action plan.
(1-2 weeks)
#3 Action PLAN Development
Process: Based on the Strategic Assessment, I’ll create a detailed plan that includes timelines, expected outcomes, and clear milestones to ensure transparency and accountability.
(1-2 weeks)
#4 PLAN DEPLOYMENT
Process: I’ll integrate the new systems, train your staff, release new menus, and make necessary adjustments. This phase may involve hands-on coaching, workshops, and regular check-ins.
(1-2 months)
#5 Performance Monitoring
Process: We establish performance metrics and conduct ongoing evaluations to track progress. Adjustments are made as needed
to optimize outcomes.
(3-6 months)
#6 Assess & Adjust
Process: I’ll be checking in to periodically review the business’s performance against benchmarks, with adjustments to strategies as needed to meet changing conditions & objectives.
(3-6 months)
BENEFITS w/ the SYSTEM
Revenue Growth
Menu Innovation
Staff Training
Customer Experience
Brand Recognition
Operational Efficiency
Risk Management
Technology Integration
Operational Costs
Inventory Waste
Downtime
Customer Complaints
Marketing Misfires
Dependency on Owner
Non-compliance
Energy Costs
CASE STUDIES
LA BÁRBARA SPEAKEASY
"Best Cocktail Bar in the City" - The Restaurant Magazine
Designed, Built, Staffed, and Menus Created.
In their 5th year of operation.
Firewater consulting
LA BÁRBARA SPEAKEASY
Firewater consulting
BEFORE
AFTER
MAKANI
"Best New Bar/Restaurant in LA" - Forbes
"#1 Hottest Bar/Restaurant in LA" - Eater LA
Designed, Built, Staffed, and Menus Created.
Sold in 2020 for multiple millions.
firewater consulting
MAKANI
Firewater consulting
BEFORE
AFTER
MAKANI
Firewater consulting
CASE STUDIES
WABI VENICE
"Hottest Cocktail Bar in LA" - Eater LA
They saw a 6x in sales with Firewater
Firewater consulting
WABI VENICE
Firewater consulting
JUNGLE SLICE
"Best Pizza in the City" - The Restaurant Magazine
Designed, Built, Staffed, and Menus Created
firewater consulting
JUNGLE SLICE
Firewater consulting
BEFORE
AFTER
FAQ’s
Ask me anything. I’m here to help!
1. What types of establishments do you work with?
Answer: I specialize in consulting for bars, restaurants, cafes, and any hospitality venues, ranging from small local establishments to large-scale operations. My services are tailored to meet the unique needs of each venue.
2. How long does a consulting engagement last?
Answer: The duration of a consulting project can vary depending on the specific needs and goals of your business. Projects can range from a few weeks for specific initiatives to several months for comprehensive transformations.
3. What’s included in your initial consultation?
Answer: The initial consultation is a free session where we discuss your business goals, challenges, and assess your current operations. This meeting helps me understand how I can best support you and what services would be most effective.
4. Can you help with menu design and development?
Answer: Absolutely, menu design and development are key areas of my expertise. I help create innovative menus that not only appeal to your target customers but also align with your operational capabilities and profit goals.
5. Do you provide staff training programs?
Answer: Yes, staff training is a crucial component of my services. I provide comprehensive training programs that include customer service, operational efficiency, and leadership development to ensure your team performs at its best.
6. How is your consulting success measured?
Answer: Success is measured using specific key performance indicators (KPIs) agreed upon at the start of our engagement. These might include revenue growth, customer satisfaction levels, cost savings, and overall operational efficiency.
7. What makes your consulting services unique?
Answer: My approach is deeply personalized, combining over 20 years of industry experience with a commitment to staying current with the latest trends and technologies. I focus not just on immediate improvements but also on sustainable success and growth.
8. Are your services available internationally?
Answer: Yes, while I am based in Los Angeles, I offer consulting services both nationally and internationally, depending on the project requirements.
9. What are your fees?
Answer: Fees vary based on the scope and duration of the project. I provide detailed proposals after our initial consultation that outline costs and deliverables.
10. How can I get started with your consulting services?
FIREWATER CONSULTING
Ready to transform your business?
Let’s jump on the phone and find out how I can help you grow a successful establishment.
